Win now is the motto. Sure Detroit Lions fans have heard that before, but this time it’s different. They have the talent and a new coaching staff. Time is running out.

Here are three reasons the pressure is on Matthew Stafford:

1. While the Lions are trying to put the collapse of 2013 behind them, it is there. The offense was a big reason they lost six of their last seven games. It was not all on Stafford, but certainly part of it was. He’s got to prove he can put points on the board when it counts the most.

2. The new staff has experience with coaching Peyton Manning and Drew Brees. They’ll use that expertise to fine-tune Stafford’s game. It’s up to him to make it work. Jim Caldwell and Joe Lombardi have made it clear that they did not think Stafford was “broken” and he wasn’t an interception machine. They are confident they can help his game.

3. This offense is loaded with talent. Stafford knows that and he knows it’s up to him, in large part, to make it work. It’s tough to learn a whole new system with all new terminology but Lombardi has said more than once that he has found Stafford to be “remarkably bright.’’ Stafford is up to the challenge.

(Follow @PaulaPasche on Twitter. Order her book,  “100 Things Lions Fans Should Know & Do Before They Die’’ here. It’s also available at bookstores.)